Bailey Weaver
Bailey Weaver I Writer & Strategist
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Brand Responsibility

Question: What is brand responsibility? 

Answer: Brand responsibility are brands utilizing major advertising platforms, such as the Super Bowl, to promote their values on current social issues in order to create a conversation. 

The deck below explores the shift in Super Bowl advertising and how more brands choose to put their values in the forefront and comment on current social or political issues. It also discusses other tools, such as social media, and how it helps responsible brands to extend their messaging and form a dialogue around it.