Bailey Weaver
Bailey Weaver I Writer & Strategist
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Forever 21

 This deck below is a demographic study on teenyboppers to give further insight into who they are, their consumer behaviors, and their media behaviors. This information is beneficial to the Forever 21 brand as they look to expand their Forever 21 Girls brand and appeal more accurately to this audience.

This deck focuses on Forever 21 as a brand using the previous demographic information. It includes branding and messaging strategies along with mock up advertisements and campaigns.